Unalome Yoga x Ritual Hot Yoga: Custom Towels Are Rolling Out Across Every Studio

December 14, 2025

We’re beyond excited to share a milestone moment for Unalome Yoga: we’re shipping Ritual Hot Yoga’s final 1,000 custom towel order, which will be placed across all Ritual Hot Yoga studios so students can use them in class—every single day.

If you’ve ever taken a heated class, you know your towel isn’t just an accessory. It’s equipment. It has to grip when things get sweaty, hold up to repetition, and stay beautiful through constant use.

That’s exactly why this partnership means so much.

Why Ritual Hot Yoga made the switch

Ritual Hot Yoga’s CEO made the decision to replace their existing Manduka Yogitoes towels across the company and move fully to Unalome—because of what mattered most to her (and to students):

Superior grip in sweaty, heated classes
Higher quality feel
Durability that can withstand heavy rotation
Confidence in performance through commercial laundering

These towels will be heavily used and washed through commercial washers—so the trust Ritual is placing in our product is a real, tangible testament to Unalome’s quality.

And the best part? We were able to customize the towels completely to Ritual’s vision, moving beyond the “basic black towel” look and into something more aligned with their brand experience.

A note we can Share

During our conversation with Ritual Hot Yoga’s leadership, we heard something that meant a great deal to us.

They shared that they had been increasingly dissatisfied with the quality and durability of their previous studio towels, and that students had been voicing concerns for quite some time. Finding a partner who could deliver better grip, higher performance, and long-term durability — especially for heated classes and commercial laundering — had been a real challenge.

Discovering Unalome Yoga came as a relief. Knowing there was finally an option that aligned with their standards, supported their students’ experience, and could be fully customized to their vision made the decision to switch partners feel both exciting and overdue.

Hearing that reaffirmed everything we set out to build.

Why studio towels require a different level of durability

Most towels are designed for personal use. Studio towels are different:

Multiple classes per day
Higher temperature + sweat exposure
Frequent commercial washing
Constant handling + rotation

This is where quality shows itself. We designed Unalome towels to be a true high-performance hot yoga towel—built to keep grip, texture, and structure over time.

Where to find Unalome at Ritual Hot Yoga

If you’re taking class at Ritual soon, you’ll see the difference immediately—students will be practicing with Unalome towels throughout the studio.

And if you want your own (personal) towel to bring to class, you can explore our collection online.

About Ritual Hot Yoga (what they’re known for)

Ritual Hot Yoga describes their experience as all-inclusive, with 50-minute, infrared-heated flows, plus fresh playlists & flows and an “all levels welcome” vibe. Get ready to sweat!

If you’re searching for a yoga studio in River North (Chicago), Lakeview (Chicago), Wicker Park (Chicago), SoMa (San Francisco), Lake Country (Utah), or Salt Lake City…this is your sign to book a class and see why their community is so loyal.

Locations we’re in with Ritual Hot Yoga:

River North Ritual Hot Yoga
Lakeview Ritual Hot Yoga
Wicker Park Ritual Hot Yoga
San Francisco (SoMa) Ritual Hot Yoga
Lake Country Ritual Hot Yoga
Salt Lake City Ritual Hot Yoga

A partnership rooted in experience + trust

We don’t take it lightly when a studio chooses to outfit every location with our towels. It’s a big decision—and it reflects both a commitment to student experience and an uncompromising standard for quality.

Ritual Hot Yoga is building something special in heated yoga—and we’re honored to support their community, one sweaty class at a time.

xx

Valerie

Founder & CEO | Unalome Yoga